Lions' season-ticket hikes likely to continue

San Francisco —The Lions raised season-ticket prices earlier this week an average of 7.8 percent for 2016, and president Rod Wood warned that prices could continue to rise in the coming years.

Fortunately for fans, the spike in prices could result in an improved experience at Ford Field as the team is looking into adding new video boards as soon as 2017.

“That’s certainly going to be on the list of things that we might be doing,” he said Friday after NFL Commissioner Roger Goodell’s Super Bowl news conference. “We have the original scoreboards. They’re still good, but they’re 12 years old.”

Unfortunately for fans, Wood, who was hired in November, said it’ll be tough to make renovations in time for 2016. But, the Lions could have a new look in one of their games next season. Wood said there’s a chance the team will wear alternate jerseys for the first time since 2010.

“I’m not ready to announce that, but stay tuned,” he said.

Wood on talking to Calvin: 'We're still giving him time'

In 2015, the Lions introduced the MGM Grand Tunnel Club, a premium option that gave fans a chance to watch players walk from the locker room to the field. Now, Wood and his staff will look for other ways to improve Ford Field, which is part of the reason for the hike in ticket prices.

Wood said the Lions are still almost 20 percent below the NFL average for ticket prices, but added that prices could continue to go up.

“We’re going to have to be methodical in continuing to increase ticket prices so that we’re at least competitive with the other teams in terms of total revenue,” he said.

And with that revenue, Wood said the team will continue to try to be competitive with the new stadium enhancements around the NFL.

jkatzenstein@detroitnews.com

twitter.com/jkatzenstein