DANIEL HOWES
Podcast: Howes on Ford's legacy play
Daniel Howes
The Detroit News
Detroit News Columnist Daniel Howes and Michigan Radio are partners in weekly essays examining what's hot in Michigan business and politics – and what it all means. This week, Howes says Ford Motor Co. is doubling down on its legacy of pickups and SUVs to turbo-charge its U.S. business and capitalize on the market’s move away from the Great American Car. The goal: to bolster profitability and optimize the core business – all with the intention of making smart, competitive bets on the future of mobility, autonomy and electrification.